Understanding The Demographics Of Green Consumerism

In order to plan effectively for long-term prospects in the market, businesses need to understand green consumers behaviour. To do this, business people have to examine the factors that influence green purchasing decisions. Understanding the demographics of green consumerism can help entrepreneurs explore the environmental market, and home in on likely prospects. Research has shown that green consumers: †¢ are sincere in their intentions, with a growing commitment to greener lifestyles; †¢ almost always judge their environmental practices as inadequate; †¢ do not expect companies to be perfect in order to be considered green . Rather, they look for companies that are taking substantive steps and have made a commitment to improve. 1. The best green customers are people with more money to spend. As a result, the most promising products for greening tend to be at the higher end of the market. The most promising outlets for green products are retail stores frequented by better-off shoppers. 2. Children and teens are generally more concerned than adults about the environment, and are more knowledgeable about green alternatives. Increasingly, they influence their parents purchasing decisions. 3. All those who have proper understanding and knowledge of regarding the subject will support and will be in favor of the environmental claims. b. Project Stakeholder Map†¨ ‘Stakeholders’ are: ââ€"   people affected by the impact of an activity ââ€"   people who canShow MoreRelatedReview Of Subject . This Essay Describes How Values And1348 Words   |  6 PagesReview of Subject This essay describes how values and demographics have changed in American society over the last 30 years, and how the changes have impacted marketing to American consumers. 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